this post was submitted on 06 Aug 2023
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Technology

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What Does The Norwegian Meta Behavioral Ads Ban Really Mean? (www.searchenginejournal.com)
submitted 1 year ago by 0x815@feddit.de to c/technology@beehaw.org
13 comments fedilink hide all child comments
 

The order on July 14 by the Norwegian Data Protection Authority imposes a country-wide three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. This means advertisers may see higher costs and lower relevance.

Although Norway is the first country to enact an order like this, there could be others to follow suit. These rulings and bans may set the stage for other forced changes in a world of complex and ever-changing privacy regulations.

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[–] reddwarf@feddit.nl 3 points 1 year ago (1 children)

I understand. I just wanted to point out that Norway is not some poor country in need of that sum as Norway does very fine on its own.

[–] upstream@beehaw.org 2 points 1 year ago (1 children)

Fines should never be about needing money. But they need to big enough to hurt enough for it not to be “the cost of doing business”.