this post was submitted on 03 Aug 2023
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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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[–] Techmaster@lemmy.world 1 points 1 year ago

It's because they didn't buy Cinemax to combine them into a bigger more valuable brand with more IP. They bought out Cinemax to eliminate the competition. And they did it around the same time that all the streaming services started taking off, so they obviously got their asses kicked by Netflix. Cable TV as a whole has really suffered since Netflix and Prime got really big.