this post was submitted on 11 Jun 2023
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Most A/B tests are experiments on features, not on their users.
There's a difference in finding out what features users likes and let's see if we can manipulate their feelings or get them depressed.
The one Facebook did is not really A/B feature testing.
Those who opt-in to tests can have biased results, it's like asking those running Windows 11 if they like Windows 11 more than Windows 10.