Translation site here:
https://www.portland.gov/transportation/walking-biking-transit-safety/play-loteria-go
"LoterĂa is a traditional Mexican game, similar to bingo, but using images on a deck of cards instead of balls with numbers. LoterĂa Go is a super-sized version of this that gets you outside and walking to neighborhood parks.
Can you find the LoterĂa cards we've hidden in the streets?"
Not enough that it warrants attention. How much money do you think this campaign could cost? Also you don’t know if it’s targeted specifically to drive adoption from the Spanish speaking population. You're all uptight for a nothingburger.