Technology

37712 readers

168 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago

MODERATORS

alyaza@beehaw.org

TheRtRevKaiser@beehaw.org

gyrfalcon@beehaw.org

rs5th@beehaw.org

Los@beehaw.org

coldredlight@beehaw.org

SemioticStandard@beehaw.org

TheRtRevKaiser@kbin.social

remington@beehaw.org

415

Twitter Turning Into X Is Set to Kill Billions in Brand Value (www.bnnbloomberg.ca)

submitted 1 year ago by Navarian@lemm.ee to c/technology@beehaw.org

129 comments fedilink hide all child comments

An estimated $4 to $20 billion in value, what is he thinking?

you are viewing a single comment's thread
view the rest of the comments

[–] burningmatches@feddit.uk 32 points 1 year ago* (last edited 1 year ago)

It's even worse than that. X is used so widely in trademarks that it's guaranteed to attract lawsuits. Facebook had to settle several claims over the change to Meta, and the use of X is a much bigger problem than that. And Musk is so dumb that he'll probably try to fight them and end up paying a fortune in legal fees anyway.

Edit: Relevant article: https://www.reuters.com/technology/problem-with-x-meta-microsoft-hundreds-more-own-trademarks-new-twitter-name-2023-07-25/