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I believe it boils down to the sense of community. You are surrounded by a similar thinking people and you can validate your views. Never been to one and I'm pretty sure I won't be attending in the future.
All of the OP's points could be said about church sermons as well, and yet there's still thousands of church gatherings every week.
So I think your point hits the nail on the head. People don't go to these large gatherings because they're looking for a presentation of convincing arguments, books and recordings are better for that. They go to experience the sense that they are part of something bigger than themselves. They want to feel like they are contributing to something important, and a large crowd all in unison makes them feel that way. Rallies aren't meant to change minds, they're meant to get the base excited to donate/ volunteer/ talk to anyone who will listen.
I think that's it. But to prevent it from being the same old speech over and over sometimes the candidates shake things up with some outrageous claim or hyperbole.