this post was submitted on 29 Oct 2024
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As a starting point, the burning of fossil fuels, and to a lesser extent deforestation and release of methane are responsible for the warming in recent decades: Graph of temperature as observed with significant warming, and simulated without added greenhouse gases and other anthropogentic changes, which shows no significant warming

How much each change to the atmosphere has warmed the world: IPCC AR6 Figure 2 - Thee bar charts: first chart: how much each gas has warmed the world. About 1C of total warming. Second chart: about 1.5C of total warming from well-mixed greenhouse gases, offset by 0.4C of cooling from aerosols and negligible influence from changes to solar output, volcanoes, and internal variability. Third chart: about 1.25C of warming from CO2, 0.5C from methane, and a bunch more in small quantities from other gases. About 0.5C of cooling with large error bars from SO2.

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Southern Company is promoting “propaganda” disguised as research | The utility is laundering strategic messaging about the energy transition through a partnership with The Atlantic's marketing team. (www.exxonknews.org)
submitted 3 weeks ago* (last edited 3 weeks ago) by silence7 to c/climate
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[–] growsomethinggood@reddthat.com 5 points 3 weeks ago (3 children)

I'm really not one to defend companies, but this is a bit of a weird take, and it makes the author sound really unfamiliar with this business sector. White papers are very common and not peer reviewed, basically they're a glorified memo with statistics. Don't rely on white papers for any information besides what that company is saying about itself and its experience.

[–] silence7 5 points 3 weeks ago (2 children)

For sure...but it's being run as an ad, and people are absolutely awful at telling the difference between this kind of ad and editorial content, even when it's plainly labeled.

[–] growsomethinggood@reddthat.com 5 points 3 weeks ago (1 children)

So is the critique for Southern Company for writing some marketing material, or for The Atlantic for running an ad about it?

[–] silence7 7 points 3 weeks ago* (last edited 3 weeks ago)

For the Atlantic for being willing to run it in a format that confuses readers, the Public Utilities Commissions in the states where the Southern Company operates for letting the Southern Company do this kind of thing with ratepayer money, and the Southern Company itself for trying to mislead people.