this post was submitted on 21 Oct 2024
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Rethinking Community Vitality: Why Posts + Comments per Month Trumps MAU (programming.dev)
submitted 2 weeks ago* (last edited 2 weeks ago) by CoderSupreme@programming.dev to c/fediverse@lemmy.ml
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Hey fellow Lemmings,

I've been thinking about how we measure the liveliness of our communities, and I believe we're missing the mark with Monthly Active Users (MAU). Here's why I think Posts + Comments per Month (PCM) would be a superior metric:

Why PCM is Better Than MAU

  1. Quality over Quantity: MAU counts lurkers equally with active participants. PCM focuses on actual engagement.

  2. Spam Resistance: Creating multiple accounts to inflate MAU is easy. Generating meaningful posts and comments is harder.

  3. True Reflection of Activity: A community with 1000 MAU but only 10 posts/comments is less vibrant than one with 100 MAU and 500 posts/comments.

  4. Encourages Participation: Displaying PCM could motivate users to contribute more actively.

  5. Easier to Track: No need for complex user tracking. Just count posts and comments.

Implementation Ideas

  • Show PCM in the community list alongside subscriber count
  • Display PCM in each community's sidebar
  • Use PCM for sorting "hot" communities

What do you think? Should we petition the Lemmy devs to consider implementing this? Let's discuss!

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[–] KoboldCoterie@pawb.social 6 points 2 weeks ago (1 children)

Spam Resistance: Creating multiple accounts to inflate MAU is easy. Generating meaningful posts and comments is harder.

Isn't this actually just spam encouragement? A community with a bot that posts 50 low-value posts every day will have a much higher PCM as a result, and that behavior is more obnoxious to users and moderators who have to see it and deal with it, vs. someone creating a bunch of accounts, which is largely invisible to everyone else.

[–] CoderSupreme@programming.dev 0 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

I appreciate your perspective, but my focus is on enhancing our measurement of community activity; if you have a more effective metric in mind, I’d love to hear it instead of just pointing out flaws.

[–] KoboldCoterie@pawb.social 5 points 2 weeks ago (1 children)

if you have a more effective metric in mind, I’d love to hear it instead of just pointing out flaws

I mean, isn't the whole point of this comment section to discuss the merits and flaws of the proposal you've made? If we're not discussing the downsides, too, what's even the point?

That said, an ideal system would be a measure of the quality of content, not the quantity of content so, as another user has suggested, some measure involving net upvotes might be more effective. Yes, obviously a user can create multiple accounts to upvote everything and fuck with that metric, but I kind of doubt many folks would go to the trouble.

Maybe some combination of PCM and the average number of votes divided by the number of active users could generate some sort of quality metric. At the very least it might be a measure of engagement.

[–] CoderSupreme@programming.dev 1 points 2 weeks ago* (last edited 1 week ago)

I agree, but that might complicate things. Instead of votes we could also use time spent reading posts as the engagement metric.

How about something like this?

Quality Engagement Score (QES)

QES = (PCM * AVU) / MAU, where:

  • PCM = Posts + Comments per Month
  • AVU = Average Votes per User (total monthly upvotes / MAU)
  • MAU = Monthly Active Users

PCM measures raw activity, while AVU factors in community approval.

[–] otter@lemmy.ca 1 points 2 weeks ago* (last edited 2 weeks ago)

Creating a bunch of accounts possibly to manipulate votes

Looking from the admin level, doesn't happen that often. Vote manipulation is already something we keep an eye out for, and usually it's done to highlight certain content (ex. pushing some political angle) rather than boosting one community over another.

you can stop seeing by adjusting your "Show Bot Accounts" setting

I like some bots, but I only subscribe to a bot-only community if the volume of posts is reasonable.