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Former Intel CPU engineer details how internal x86-64 efforts were suppressed prior to AMD64's success
(www.tomshardware.com)
this post was submitted on 19 Oct 2024
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They honestly seem to be done with high-end "enthusiast" GPUs. There is probably more money/potential for iGPUs and low/middle level products optimized for laptops.
Their last few generations of flagship GPUs have been pretty underwhelming but at least they existed. I'd been hoping for a while that they'd actually come up with something to give Nvidia's xx80 Ti/xx90 a run for their money. I wasn't really interested in switching teams just to be capped at the equivalent performance of a xx70 for $100-200 more.
Were the 6000 series not competitive? I got a 6950 XT for less than half the price of the equivalent 3090. It's an amazing card.
Yes, they were, and that highlights the problem really. Nvidia's grip on mind share is so strong that AMD releasing cards that matched or exceeded at the top end didn't actually matter and you still have people saying things like the comment you responded to.
It's actually incredible how quickly the discourse shifted from ray tracing being a performance hogging gimmick and DLSS being a crutch to them suddenly being important as soon as AMD had cards that could beat Nvidia's raster performance.