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Steam Now Warns Consumers That They're Buying a License, Not a Game During a Purchase
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Also I forgot to reply to this on the other answer, but:
Often you do, and an installer is nothing more than a fancy zipped folder. Also people usually like to compare Steam with GoG and claim that on GoG you get DRM free games and not on Steam, that is not true, both have either, although GoG has percentually more it's still not 100% DRM free (nor is Steam 100% DRMd), it's always up to the game developers.
It is a difference if you get stuff prepackaged in a uniform format.
But full agreement on the rest, yes with steam tendency to include drm (especially if new aaa) and gog hopefully not (but sometimes failing) as it still is their selling point.