Technology
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Yeah, but them telling you their life stories is also Googles fault...
Really? I always assumed it was about ad revenue by making you view more webpage.
I think it's seo and ad revenue, but who dictates the rules for ad revenue? Obviously not just Google, but yeah still pretty much at fault.
Yes, SEO
search optimizing... And who defines search
A little bot of both probably :)
Does Google care if the content is there but hidden with CSS? I don't think you need to actually torture the users.
Hidden text or color matched text has resulted in an SEO penalty since like 2003.
That wouldnt keep users trapped on the site as long. Trapping the users on the site longer makes Google rank it higher.