this post was submitted on 23 Sep 2024
554 points (97.4% liked)

Technology

59598 readers
4067 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] JohnEdwa@sopuli.xyz 36 points 2 months ago (2 children)

It will always be randomized, otherwise it's not targeted. There's no reason to run Swedish pampers ads in the US or Walmart ads in Japan.

[–] cygnus@lemmy.ca 6 points 2 months ago (1 children)

I mean placement within the video timeline. E.g. do all users see the ad at 0:00 or 2:00 or does it jump around for everyone to prevent it from being tagged.

[–] JohnEdwa@sopuli.xyz 13 points 2 months ago* (last edited 2 months ago) (1 children)

And when the pampers ad is 24 second long and the walmart ad is 55 seconds, even if they start at the same time, they won't end at the same time, and now the next ad, even if it starts at 5:00 in the video, starts at a different time as well.

[Edit] actually, it doesn't matter. Old timestamps need to work, so when a user links to 5:00 in the video,the actual video stream needs to align with that, but the ad will be injected to the stream before. So trying to jump over the ad would just play you another ad first.

[–] cygnus@lemmy.ca 1 points 2 months ago (1 children)

Sure, in a reality where that happens, but that isn't ours. Ads are overwhelmingly made to match the standard 0:15 and 0:30.

[–] JohnEdwa@sopuli.xyz 11 points 2 months ago* (last edited 2 months ago)

In Youtube, where you can get entire movies or 5-hour live streams as ads? That reality? Where the limit for a skippable mid-roll add is anywhere up to 12 hours?

[–] otter@lemmy.dbzer0.com 1 points 2 months ago (1 children)

"Placement" ie. on the timeline, friend. Not target.

[–] Womble@lemmy.world 1 points 2 months ago (1 children)

Right but the swedish pampers ad and the walmart as will be different lengths so the timings wont be the same

[–] otter@lemmy.dbzer0.com 1 points 2 months ago (1 children)
[–] Womble@lemmy.world 0 points 2 months ago (1 children)

So then after one person has had 2 ads that last a total of 40 seconds and another has had 2 that lasted 70 the timing is completly off for how far into the videos the ads are

[–] otter@lemmy.dbzer0.com 0 points 2 months ago (1 children)

So, you don't work in the industry?

[–] Womble@lemmy.world -1 points 2 months ago (1 children)

Adtech? Fuck no I have self respect.

[–] otter@lemmy.dbzer0.com 0 points 2 months ago (1 children)

Yeah, it was a rhetorical comment on your understanding of how that process works at all, no offense.

[–] Womble@lemmy.world -1 points 2 months ago

Feel free to enlighten me (and others who've said the same) with your superior knowledge of how timestamps of ads stay constant when they are of different lengths.