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I’ve noticed this too. Not only what you stated, but how the search terms aren’t always respected; ie they do similar terms, even if the term or phrase is in quotes (the quotes should mean exact matches only). They also do a lot of filtering of the results if they feel I shouldn’t be seeing them. I can take my same search query from DDG to Google and most of the time find what I’m looking for.
If I understand DDG correctly, they use Microsoft Bing as their backend for search results. So while they may be branded DDG, the results are in fact out of DDG’a control. It also means we are more subject to Microsoft’s privacy policy than we are to DDG’s.
I’ve been wanting to move away from DDG because of these reasons, but have been unable to find good alternatives. Hopefully someone here can make good suggestions.
DDG uses a bunch of different sources, it's not just rebranded bing.
also DDG does not send any personal info to its partners, so Microsoft's privacy policy is not relevant.
OP's concern is that DDG itself is keeping your personal info and using that to weigh your search results. But that also directly contradicts DDG's privacy policy, so it's either a major breach of trust or I think more likely OP is reading into varying search results too much.
The page you link to talks about the search results that come at the top of the page, eg a Wikipedia or Trip Advisor result. The actual search itself comes from Bing, and it's more than likely that the top page banner also is processed via Bing.
Edit: However, the Wikipedia page does provide more detail, which proves you right and my assumption wrong:
I appreciate both your and @acosmichippo@lemmy.world’s responses. I certainly was not aware of the expanded set of results that DDG use. Nor was I aware that they anonymized the queries they send to their search partners.
This is exactly right. DDG is basically a front end that's supposed to strip out identifying information and then submit your request to Microsoft. [Edit:] Apparently they have expanded from this, according to their Wikipedia page. [/E]
However, after seeing TV ads for DDG not that long ago I kind of lost what faith I had left in them. As a rule of thumb, I've never trusted products and services advertised on TV - TV advertising is expensive, and the business expects to make that expense back and then some from their customers.
DDG doesn't claim to be non-profit or anything. Their business model is based on revenue from advertising targeted solely from the search queries themselves, not from stored personal data.