911
BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
this post was submitted on 20 Aug 2024
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Technology
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I feel like in this case it's more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it's a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Yeah they're totally not charging you for the expensive suspension they're installing in your car in the hopes that you'll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that
Nobody is giving away i9 hardware at i3 prices otherwise everyone would buy the cheapest model and part it out for massive profit.