Since becoming a father I've been absolutely amazed at just how awful the baby market is for shit like this, whether it's locking key advertised services behind subscriptions, treating staff like shit, releasing faulty products, having awful customer service, you name it.

The worst part is that there is such a strong market for "momfluencers" that you'll find that every brand has ambassadors that sign up for free, get money off of their products (sometimes not even that, just being able to get new products a day earlier), all for them to shill on social media.

I promise you, let the dust settle, and within weeks if you were to raise his in Instagram someone will reply to tell you to "drop it" or to "stop being so negative". The last time Kyte Baby went through some shit for firing an employee for being in the NICU and not in office their affiliates were commenting on "negative people's" pictures to criticise what their babies were wearing/using, because it wasn't their brand.

Snoo are big on the affiliate thing, much like Kyte are, and I promise you their affiliates will be on damage control soon.