skweetis
People are weird. But also, as an old, the influencer economy is so funny to me. Either they're accepting money/gifts/promotion to "influence" on behalf products, in which case they are just going to stop taking the money? Or they're editorially pure and they're just going to stop supporting a product they have previously genuinely endorsed because more people can enjoy it? It's all dumb.
At my urging, my husband tried making miso caramel and it turned out amazing. Great on ice cream. But also: miso latte
I hate it in movies when the crime boss just casually executes a henchman for, like, giving him cold coffee because I always thought, "Why would you work for this guy when you know he'll just murder you for no reason whenever he feels like it? So unrealistic!" But I guess it's not!
It's so funny to me that none of these people seem to have any idea what they're mad about.
I love the line about "we have 30 tools for [preventing this thing that keeps happening from happening] ". It's marketing-speak all the way down. Like, wow! Thirty tools!
I didn't say they were scared of gay people. I said they were scared of reality, which includes gay people, America's history of racism, global warming, and scientists who know more than they do. These things threaten their identity, which can feel like actual physical danger. Certainly, the powerful and sleazy opportunists have used demonization of out-groups to manipulate the masses since the beginning of time, but I don't think these maniacs screaming about pronouns at schoolboard meetings are pretending at gay panic as a clever ruse while they calmly and knowingly execute a fascism. My husband recently peeked at the facebook of one of his MAGA cousins and she is a maniac. There is nothing strategic about her behavior. She is wrapped up in an ecstasy of hate, driven by fear. It's an old joke, but she is literally terrified that trans Muslims are going to sneak across the border to forcibly inject her with 5G. Literally.
And to be clear: I don't care what is going on in their heads. It is unknowable. What I care about is how they are understood and defined by the ambient culture, and my recommendation is to relentlessly portray them as scared diaper babies desperate for their government daddy to come and save them from the big scary world.
We have to keep repeating this: These people are terrified of reality and think that it is everyone's job to protect them from the real world. I don't know if it's helpful to use the term "snowflake", but it is apt. Queer people exist in the world. There is no doubt. Trans people exist in the world. The Civil Rights movement occurred and was a big part of US history, as was slavery. If someone's religion says that ham is a sin, we don't ban it from school cafeterias. That, as we say, is a you problem. We have got to start hammering home that these people are afraid of reality and want big government to protect them from it. And we also have to start saying "Tough shit. Grow up. Learn to deal with the rest of the world or hide in your basement. I give zero fucks."
The only thing I care about is: Will this be enough to pull critical mass from Twitter? I don't think I'll ever join, because twitter life made me very unhappy, but the sooner journalists and high-volume celebs move off twitter, the sooner it can be relegated to Truth Social 2 and that, I think, will make the world a slightly better place.