That's a lot of words to say nothing.It reads like it's written by big cement money since almost all arguments it brings up apply to concrete and steel as well, and that it comes to no conclusions just strengthen that feeling as it creates FUD without anything that could backfire. Of course it could also be based on actual research with real concerns about greenwashing that just communicates really poorly. But in any case there is nothing to be gained from this article.
I had hoped it would contain some data about origin, if local species are getting replaced, or anything else possibly interesting.
It's very different doing those things willingly when all options are still there around you and a lot of other people are doing it anyway. And being in support of policies to reduce for example meat eating for everyone.