You know those surveys that ask if you Agree, Strongly Agree, Disagree, Strongly Disagree? That kind of crap? Yeah, those don't work. They're idiotic, because your average person doesn't really know which accurately reflects them and they gravitate towards what's easier for them personally to respond with.
This will have a similar effect. Lots of people won't give the accurate reason. They'll give a comfortable reason.
I like that they are trying something new though. Critique certainly doesn't mean don't try it or don't play with it.
Clearly Fred Armisen.