jeez. These velcro people don't mess around
If you think they're being greedy arseholes, you shouldn't! They aren't doing this for themselves, they're doing it because it's the right thing to do god damnit!
Explanation
If anybody's curious why they're so adamant about us not calling velcro shoes velcro shoes if velcro doesn't make the velcro, there's a little thing called trademark genericisation. Basically, when a product becomes so popular that people begin crawling similar generic products the trademarked term, the company can lose their trademark and then anybody can call anything the trademark. A couple of notable ones (stolen from Wikipedia, so may not have ever been trademarked here); laundromat (and launderette), air fryer, escalator, and sellotape.