I'm not sure what the requirements are to qualify for the "U.S. Cyber Trust Mark" is, and I can't find any actual requirements, so I'm not going to get my hopes up just yet. I like that they'll have a qr code to get updated security info, but I didn't see if that includes a software bill of sale which should hopefully be a requirement for that.
Given how quickly things change, and the prevalence of software supply chain attacks, it's hard to know how this will be something people can trust.