this post was submitted on 18 Jul 2023
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Technology

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Threads Usage Drops By Half From Initial Surge (www.similarweb.com)
submitted 1 year ago by BrikoX@lemmy.zip to c/technology@lemmy.ml
32 comments fedilink hide all child comments
 

cross-posted from: https://lemmy.zip/post/560250

Different source: https://bgr.com/tech/threads-has-lost-half-of-its-daily-active-users-a-week-after-launch/

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[–] maegul@lemmy.ml 42 points 1 year ago* (last edited 1 year ago) (1 children)

Not surprising. What's funny about this is the weirdness of fracturing the simple idea of a microblogging service.

Like right now there are people with four apps on their phone: mastodon, bluesky, threads and twitter. They may even use most of those pretty regularly ... to what??!! post 200 character statements about trivial stuff?

Really does make the case for a federated protocol of some sort. Choosing your app, culture, community and moderation standards really can't be tightly coupled to the platform anymore.

[–] BraveSirZaphod@kbin.social 3 points 1 year ago (1 children)

Really does make the case for a federated protocol of some sort.

Well, Threads is at least aiming to do that and integrate with Mastodon, but the group mind has decided that this is bad.

[–] darcy@discuss.tchncs.de 2 points 1 year ago

Well, Threads is at least aiming to do that and integrate with Mastodon, but the group mind has decided that this is bad.

I'm not part of that group mind, but I'm cynical that they will federate. From a business standpoint it doesn't benefit them, so I'm betting it's just a buzzword they're using.

[–] donuts@kbin.social 35 points 1 year ago* (last edited 1 year ago) (1 children)

~~Mastodon will never take off, it's all about Post.~~
~~Mastodon will never take off, it's all about Cohost.~~
~~Mastodon will never take off, it's all about Hive.~~
~~Mastodon will never take off, it's all about Bluesky.~~
Mastodon will never take off, it's all about Threads.

[–] Gargari@lemmy.ml 6 points 1 year ago (2 children)

Mastodon will never take off.

[–] ziby0405@lemmy.ml 6 points 1 year ago (2 children)

Flight departed about a year ago, I'd say it took off.

[–] nyan@lemmy.cafe 9 points 1 year ago

It's just that it looks more like a formation of Cessnas than a jumbo jet, which confuses some people.

[–] DrMux@kbin.social 0 points 1 year ago

Seven passengers boarded. The rest are still trying to decipher their boarding pass.

[–] chaorace@lemmy.sdf.org 1 points 1 year ago

I'll believe it when Mastodons fly

[–] Lynchy@reddthat.com 21 points 1 year ago (1 children)

Not surprised really. People (myself included) just wanted to see what it's like.

[–] chahk@beehaw.org 5 points 1 year ago* (last edited 1 year ago) (1 children)

Why though? I'll never understand this. Wasn't Instagram already doing the same thing?

Maybe I'm too old. Get off my lawn!

[–] jvisick@programming.dev 2 points 1 year ago

You’ll never understand why people want to check out the latest app from a major tech company?

I get it if you aren’t interested personally, but it seems strange to not understand why people would want to try it.

[–] joelthelion@lemmy.world 14 points 1 year ago (1 children)

Do we know how well lemmy is doing?

Not that we need infinite growth, but enough people is nice to have, especially for niche subjects.

[–] BrikoX@lemmy.zip 11 points 1 year ago (1 children)

https://fedidb.org/current-events/threadiverse has some stats, but take them with a grain of salt. It's slowly growing overall, but certain subjects are more active than others.

[–] joelthelion@lemmy.world 3 points 1 year ago (1 children)

Thanks! Do you know if it's possible to see the same over a slightly longer period of time?

[–] BrikoX@lemmy.zip 8 points 1 year ago* (last edited 1 year ago) (1 children)
[–] joelthelion@lemmy.world 6 points 1 year ago (1 children)

Thanks again! Looks like we are doing OK :)

[–] darcy@discuss.tchncs.de 1 points 1 year ago

The next month or so will be the true test. Monthly stats up till now look good, but that's because there was an active push factor (most of the reddit exodus happened in the last month). There will probably be a slow decline over the next month as people who signed up lose interest. The steepness of the decline will determine lemmy's future.

[–] Anticorp@lemmy.ml 8 points 1 year ago (1 children)

There was no initial surge. Automatically creating shadow accounts from your list of Instagram users doesn't count as a surge.

[–] BraveSirZaphod@kbin.social 2 points 1 year ago (1 children)

I still haven't seen any actual evidence of this, but I'm excited to see yours, which you clearly have given how confidently you're asserting this.

[–] Anticorp@lemmy.ml 6 points 1 year ago (1 children)

I was just repeating what I've seen said here several times. Should I have taken steps to verify it before repeating it? Yes. Do I dislike and distrust Facebook enough to believe they'd do something like this without giving it a second thought? Also yes.

[–] BraveSirZaphod@kbin.social 2 points 1 year ago (1 children)

For the record, the numbers they reported were based on the number of Instagram users that downloaded the Threads app and took the active step of activating their account there. Threads and Instagram share accounts, so it's a very seamless process. What Meta very much did not do was take the number of Instagram accounts, which is around 1 billion, and say "We have a billion Threads signups!".

Sharing accounts and thus making it extremely easy to sign up for was, if anything, a very clever and smart move.

[–] Anticorp@lemmy.ml 1 points 1 year ago

My understanding of it was that if anyone who had signed up followed one of their Instagram friends who hadn't signed up, then that followed friend was also included in the statistic. Was that not the case? Does Meta actually give an explanation of the metric they used?

[–] joelthelion@lemmy.world 3 points 1 year ago (1 children)

Do we know how well lemmy is doing?

Not that we need infinite growth, but enough people is nice to have, especially for niche subjects.

[–] DrMux@kbin.social 1 points 1 year ago

I think you're right; it will probably never have particularly wide reach, but it will (and to some extent does have) deep appeal.

What I mean is that people who are attracted to a platform like Lemmy are the kind of people who are likelier to have those niche passions and knowledge on those topics. And they are the kind of people who are also likelier to participate in communities around those things. No, not everyone, and yes there are still communities with a broader appeal and less depth, but I think my point is clear enough. It's just kind of intrinsic to how the platform works and how it is positioned in the broader internet space.

[–] Asashin420@lemmy.world 2 points 1 year ago

I never expected to take off. It comes down to Zuckerburg or twitter. Nobody likes either

[–] HellaPterodactylSkills@tooters.org 0 points 1 year ago (1 children)

@BrikoX I am curious, if Threads enters the ActivityPub sphere like it has stated, will Facebook be able to scrape user data info from non-threads users somehow? We know MetaZuck doesn’t respect online privacy. I don’t know a ton about how ActivityPub works.

[–] BrikoX@lemmy.zip 1 points 1 year ago

They can scrape it now. Everything is publically available. But this data is not that valuable for them compareted to someone installing Threads, Instagram or Facebook app that has pretty much full access to your phone all it's activities and information.

The bigger issue is that when they join ActivityPub, they will take advantage of existing content we generated and add their ads on that content for Threads users.

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