this post was submitted on 03 Dec 2023
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[–] Zuberi@lemmy.dbzer0.com 3 points 10 months ago (12 children)

Elon made deals w/ hedge funds to funnel him money as they shorted the stock (not to mention 100x leverage derivatives against TSLA). Because Twitter is collateralized against his wonder-child.

Since canceling his PR team, Elon's entire MO has been to run it into the ground in a manner that seems plausible to the SEC so he doesn't get out-right sued.

He just isn't this stupid, whether you want him to be or not.

"Fuck you" to his advertisers seems like a fairly on-brand way to telegraph his true intentions. I really look forward to a point where we can forget about his relevance when all 3 companies bite the dust.

[–] null 2 points 10 months ago (1 children)

How do you short the stock of a private company?

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[–] Kecessa@sh.itjust.works 2 points 10 months ago (1 children)

Eh... They would have lost money as he bought Twitter for more than it was worth and once he bought it the edge funds were forced to close their positions as Twitter wasn't on the market anymore.

Unless you're talking about shorting Tesla in which case sure, but that's Elon's piggy bank, so that wouldn't make much sense.

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[–] ohlaph@lemmy.world 2 points 10 months ago

Hopefully. It's a huge pile of trash.

[–] froh42@lemmy.world 2 points 10 months ago* (last edited 10 months ago)

Now even Betteridge's law is dead.

[–] DogMuffins@discuss.tchncs.de 2 points 10 months ago (2 children)

No. Whoever wrote this doesn't understand bankruptcy.

If things got really bad creditors would take control and sell the business to shareholders who would install a clean CEO who would entice advertisers back.

No one would utter the b-word.

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[–] autotldr@lemmings.world 2 points 10 months ago (2 children)

This is the best summary I could come up with:


The companies paused adverts after an investigation by a US organisation, Media Matters for America, flagged ads appearing next to pro-Nazi posts.

In a fiery interview on Wednesday, Musk also used the "b" word - bankruptcy, in a sign of just how much the ad boycott is damaging the company's bottom line.

Mark Gay, chief client officer at marketing consultancy at Ebiquity, which works with hundreds of companies, says there is no sign anyone is returning.

When Musk puts chief executives "in his crosshairs" like this they will be even more reticent to be involved with X, says Lou Paskalis, of marketing consultancy AJL Advisory.

Jasmine Enberg, principal analyst at Insider Intelligence, adds: "It doesn't take a social media expert to understand and to know that publicly and personally attacking advertisers and companies that pay X's bills is not going to be good for business."

According to the New York Times, which got hold of the pitch deck Musk was giving to investors last year, X was supposed to bring in $15m from a payments business in 2023, growing to about $1.3bn by 2028.


The original article contains 1,032 words, the summary contains 184 words. Saved 82%. I'm a bot and I'm open source!

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[–] XTornado@lemmy.ml 1 points 10 months ago

Wait, it hasn't yet!?

[–] DingoBilly@lemmy.world 1 points 10 months ago (3 children)

Such bad journalism. Sucks how much reporting has gone the drain with clickbait bullshit titles like this.

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