Almost everyone is now familiar with Black Friday, as the discount campaign from the US has made a name for itself in Switzerland. However, it is mainly young people who plan to take advantage of the offers on November 24.
In general though, the Swiss are less keen to shop this year, according to a recent study.
The study commissioned by Salesforce found that 39% of respondents across all age categories wanted to buy fewer products than in the previous year. Contrary to this trend, Generation Z, i.e. the under-30s, are definitely more willing to buy. A third are planning to buy more this year than last year and therefore rate Black Friday as attractive. ...