this post was submitted on 12 Jun 2023
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Feel free to take this down if this isn't what this community is for, but I was just thinking about that guy and wondering how on earth he ever became popular. Like people talk about industry plants, but he surely must be one no?

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DJ Khaled is a glorified agent. His contributions on the songs he's featured in is having the number of the actual artists (which let's be honest, a lot of them are industry plants to begin with) and convincing them to do a song with someone else. Notice how he is never in a feat with 1 other guy, it's always at least him and 2 other people.

The one thing he did differently was that isntead of just taking a payment for placing 5 calls total, he says "dj Khaled" once, gets on the artist list and gets royalties on that song.