this post was submitted on 12 Oct 2023
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Rumors of Audi backtracking not true, "Audi past the point of no return" (youtu.be)
submitted 11 months ago by supermarkus@feddit.de to c/formula1@lemmy.world
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Michael Schmidt from AMS talked to Andreas Seidl. He said investments ongoing. Schmidt thinks that the source of those rumors may be some in the Audi hierarchy who may not like the move but the ball is rolling, "Audi past the point of no return" and can't backtrack now.

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[–] bhmnscmm@lemmy.world 15 points 11 months ago (1 children)

past the point of no return.

There's no such thing in business. All that means is that it would be extremely costly to back out at this point.

[–] supermarkus@feddit.de 7 points 11 months ago

There’s no such thing in business. All that means is that it would be extremely costly to back out at this point.

Yes, I know and he also said that. I don't have time and energy to translate the entire thing.

[–] sweetchildintime@lemmy.world 6 points 11 months ago

There's always an option to backtrack, though it would likely come with a substantial monetary and reputational cost.

[–] GeneralEmergency@lemmy.world 3 points 11 months ago (1 children)

They said the same about the LMDh project.

[–] supermarkus@feddit.de 2 points 11 months ago

They said the same about the LMDh project.

Who said that? Schmidt vom AMS after talking to the person literally in charge? Audi is sending their subsidiary Lamborghini to WEC instead.