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SEO reminds me of regular gamblers. They all have a system but you will only ever hear about the wins, never the losses.
When they win, the system is the reason. When they lose, something other than the system is at fault. In the case of SEO, "the client didn't implement hard/well enough".
Well put. They can always use "blame the client" as a way out. I've seen fitness coaches, nutritionists, and horse trainers speak the same kind of language.
Takeaway: “What's the use of ranking high with content that doesn't engage visitors? If they feel like a bot wrote the content, it defeats the purpose. If this is what it takes to rank on a search engine, then there's something wrong with the search engine itself.”
True dat.
I appreciate someone taking the time to write this up because in my 20 years in the web dev industry, this is what I see happening when an SEO company gets involved. Every. Single. Time.
Now I have something handy to link to when my customers ask for SEO.
Sure they hired a shitty seo agency but, reading the article they knew what the problem was but instead of fixing it themselves they threw money at that shitty agency and implemented everything they said without questioning it, essentially handing over business decisions to an external party.