Not sure whether to be excited or concerned.
I think this is a necessary and inevitable consequence of the insurgence of competitive ARM CPUs unencumbered by legacy ISAs (mainly the ones from Apple, I'm not sure Samsung's is even in the conversation). If the Apple Silicon chips are any indication, the performance benefits could be massive.
But if Intel cuts AMD out, or price-gouges them for the "honor" of developing compatible CPUs, that hurts the whole industry—even Intel—in the long run. And I don't trust the bean counters at Intel to take the long view over the earnings of next fiscal quarter.