The best option is probably using a geo: URL. This should open in all devices in their favourite mapping application. Example. If you want to link to a specific store or similar beyond just a location you can add a "query" which some apps will use to highlight that. Example.
Another decent option is Plus Codes. These are a bit shorter and easier to manage but lack a URL format as far as I can tell. MJ75+P3 Toronto, Ontario.
You can also just link to an alternative service such as Open Street Maps. This avoids Google but still imposes a particular service on others.