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I think this chart is %change from before covid to after covid. This chart doesn't say they are consuming most physical but they have increased the amount of physical media since covid. But then why no negative percentages?
Maybe I'm confused ๐
It is the percentage of people that have started (or increased) consuming that type of content. So 19% of millennials started consuming (more) physical media. It says nothing about the millennials that stopped or consume less or the same as they did before.
Thanks i understand now. These graphs could definitely be a little more clear.
Edit: i actually looked again, and it does explain what its showing, i just think i and others have already glanced past the writing after all the other information at the very top.