Technology
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The only real things Apple did well was marketing. There were phones that had all the same features, were less expensive, had better apps, and was more versatile than the iPhone, before the iPhone existed. Only difference was that they were aimed at businesses and professionals, and the UX and app ecosystem was designed around power users. Apple merely dumbed down the UX to make it suitable for both grandma and sweet sixteen Bethany to use, wouldn't really call that making history.
It's possible, but I don't see marketing a bad thing, on the contrary. However, to be honest I can't think about anything similar to iPhone that was cheaper, better and with better apps, can you give me some examples?