this post was submitted on 05 Jul 2024
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Advertising has always been 'aspirational'. Back in the 70s and 80s, the Womens Weekly was notorious for advertisements where the goods being advertised were clearly aimed at the newly prosperous new home owners and newly arrived people. The people demonstrating the goods were all white, anglo and upperclass or a good imitation thereof. The goods were such that white anglo upperclass people would not have dreamed of having in their houses - even in their worst nightmares, as too too bogan.
Also, look at homewares ads on tv & youtube right now - the houses, even those with small kids and pets, are INCREDIBLY neat and clean and all the surfaces are blindingly white or pale grey and everyone is neatly and cleanly dressed. This is not a realistic scenario for a busy household. Aspirational.