this post was submitted on 15 Jul 2023
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TeCHnology

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Engagement on Instagram's Threads Has Cratered (gizmodo.com)
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Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.

Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

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[–] ohlaph@lemmy.world 3 points 1 year ago

Oh, gotcha. I figured they would have dirtied it already.