I saw this and thought, well yeah that VP is right, cold calls are annoying spam. However, based on the insane comments by all the salespeople, you'd be wrong. Like, are salespeople that out of touch with normal people?
this post was submitted on 25 Jun 2024
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As someone who's had to do cold calls as part of a sales pipeline,
Edit: I'll also add that B2B cold calls do work. If you have a good product or service and approach it the right way, you can generate plenty of business this way. That said, it's wholly a numbers game. When I was training sales agents, they'd ask me "how do I get sales like you do?" and I'd tell em simply "Make more calls." As I said elsewhere, I'm good at this. I had a roughly 2-3% conversation rate. Understand that means if I made a hundred calls, I made two to three sales. And that's pretty damn good. Before we were more established and could drop that model, we found that cold calling generally had around a 1.4% conversion rate. It relies on you being chipper and persistent to the point of annoyance. Some people literally do break at one point and say stuff like "Well, I need to get something, and if I sign with you, will you stop calling me?"
It was always far more enjoyable to call established leads, people who already expressed and interest and just needed help making up their mind. Better on the customer, better on the agent, a better process overall.
B2B contact is generally fine, unless you're going to be a stalker about it. Had one the other day who messaged me on linkedin with her pitch and included the standard 'If you have time and this is interesting feel free to reach out' I saw the e-mail pop up just as I was stepping away to have lunch, as it was the standard lunch time. Before I even got downstairs (work from home) my company's calling me out of the blue to tell me they have a call for me from this person. I declined the call, as we both agreed it was just business spam and after lunch responded and let them know we'd never be interested in their services. 'Feel free to get in touch if you're interested' and 'I'm going to track down your company's phone number and call you 30 seconds after I send this' just don't vibe for me.