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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] MajorHavoc@programming.dev 11 points 4 months ago (9 children)

Netflix can't do what got them to the top.

They can't grow that way but they could easily hold on and remain profitable, popular and successful.

They were well on their way to enjoying "Kleenex" or "Oreo" stable market success, but their leadership and shareholders apparently aren't satisfied with winning.

[–] conciselyverbose@sh.itjust.works 16 points 4 months ago (8 children)

The entire source of their growth was "you can get almost anything you want to watch for one low monthly cost". They no longer have rights to any of that content, and for most of it didn't even get an opportunity to make a bid.

It's the equivalent of Oreo shipping 3 Oreos in a big box for 3x the price. But also they had to change their recipe because they didn't own the old one.

[–] dustyData@lemmy.world 3 points 4 months ago (1 children)

Oreo was originally a ripoff so it makes sense.

[–] slumberlust@lemmy.world 1 points 4 months ago

Ewweew hydrox

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