this post was submitted on 22 Jun 2024
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Formula 1

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[–] BURN@lemmy.world 2 points 4 months ago

Perez

Mexican fans will pay to see a Mexican driver in a possibly race winning car.

Once Perez is gone there will be a huge drop in the popularity of F1 in Mexico. It’s part of why RBR still hasn’t dropped him. The marketing advantage of him in Mexico and Latin America is such a huge sales driver that they don’t want to give that up.