Technology
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Well this is a tremendous step in the wrong direction. The economic problem is the ad supported model in the first place, no matter how it's run. This is the same thing Google does, they keep user data to themselves and sell the ad placement. So now Mozilla has the same economic incentives as Google. Unfathomably bad move.
It would be nice if this were true, but typically if the population doesn't have money to spend to buy things, advertising to them doesn't return much money either
I mean for digital content. I live in Indonesia, and majority of people cannot afford to pay digital service, but an ads of foods or essential stuff works.