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Their first customer is American Airlines. The airline is paying Graphyte to capture 10,000 tons of CO2 to offset emissions from its planes.
https://americanairlines.gcs-web.com/news-releases/news-release-details/graphyte-signs-first-carbon-removal-purchase-agreement-american
Ah yes, the "We'll pay someone else to be green for us without meaningfully improving our environmental policy" move.
Toss some money away, get a nice tax write-off, and don't bother following up to make sure these supposed CO2 offset numbers are actually what they are advertised to be.
The frustrating part is that the whole idea is great on its face: pay to capture the co2 you generate where they can do so at scale, but this just... clearly doesn't do that.
It's a fantastic idea in principle. We've just neglected the most important ingredient: oversight