Privacy

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

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PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers (www.wsj.com)

submitted 5 months ago by badelf@lemmy.ml to c/privacy@lemmy.ml

39 comments fedilink hide all child comments

Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.

PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division.

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[–] cobra89@beehaw.org 4 points 5 months ago

The issue is every competitor will use the same targeted ads. No advertiser who is not using targeted ads by utilizing tracking data will never be as competitive because their ads won't be as effective.

Until we can kill these types of advertising by making laws against it or make tools that counteract them widespread enough that it makes the business unprofitable we will continue to have our data used against us.