They rehash the same chip over and over again each generation with minimal gains, increase the power requirements and cut out third party oems like EVGA. Give it a couple generations and I would bet they'll only be selling the 4080/90 equivalents in the future and let intel or amd have the midrange and low range market, freeing up manufacturing for their AI/ML hardware. Doesn't matter if it's conjecture, the writing is on the wall. People are choosing to ignore it even though the market is flooded with low end Nvidia cards made to look like their low and midrange offerings aren't selling. It's only a matter of time, the consumer graphics market is a second class citizen for Nvidia.