this post was submitted on 23 May 2024
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I could have sworn Atari was bankrupt. Where'd they get the money to acquire anything?
Bankruptcy is intended to be (though is not often in actuality) a temporary restructuring period. A lot of companies just end up liquidating while under bankruptcy proceedings, but Atari emerged from Chapter 11 in 2014 after a year of restructuring and selling off IPs to pay their bills. Now they're doing a bunch of stuff, including casinos and hotels.
On one hand, that’s weird AF. On the other, I would definitely stay at (and probably steal towels from) the Hotel Atari.
In the Video Game Business, it's not estranged to find video game companies doing casino things. Konami doing pachinko for example, which lead to them pissing a lot of their IPs off to pachinko machines that were themed.
Hell, Nintendo licensed to Konami to do Mario Roulette which is a medal game.