this post was submitted on 17 May 2024
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[–] starman2112@sh.itjust.works 153 points 6 months ago (18 children)

Imagine spending 40 billion dollars on one of the most recognizable brands in history, so deeply embedded in the public consciousness that any other company would throw virgins into a volcano for a chance at that level of recognition, just to replace all of that branding with your own little name that everyone has been telling you sounds stupid for the last 25 years

[–] erwan@lemmy.ml 19 points 6 months ago (4 children)

Yes, I mean how many companies get their brand turned into a verb?

[–] etruscan@lemmy.ca 15 points 6 months ago (3 children)

It’s like someone buying Kleenex and going “Nope, it’s called K now.”

[–] enleeten@discuss.online 5 points 6 months ago

Elon: "Need some Ks, mate"

[–] starman2112@sh.itjust.works 4 points 6 months ago

At least K has something to do with Kleenex. It's more like buying Coca-Cola and changing it to J

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