The wife of a cousin would literally start her session at the computer by typing "facebook" into google and then clicking the top result. That search on google in lieu of bookmarking it or typing facebook.com or literally any other way of getting to the site was the one thing she did on the internet that was not internal to facebook. FOR YEARS.

And yes I'm old, but I'm not that old. We're talking Gen-X.

During that odd period where the web was getting more sophisticated but people still joked about needing their twelve year old relative to fix their computer for them, many, MANY people thought facebook was great.

It was the same period of time when Apple was pushing hard on "Buy our very expensive, sleek looking, low-value, walled garden computers and everyone will know what a trendy creative counterculture person you are" as their marketing approach.