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Ford Cuts Battery Orders as EV Losses Top $100,000 Per Car (www.bloomberg.com)

submitted 6 months ago by Amoxtli@thelemmy.club to c/usa@lemmy.ml

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Automaker is shifting its strategy for EVs as demand wanes
Suppliers in South Korea, China grapple with unsold inventory

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[–] invertedspear@lemm.ee 4 points 6 months ago

I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.

They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.