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Apple apologizes for iPad “Crush” ad that “missed the mark” (www.theverge.com)

submitted 6 months ago by misk@sopuli.xyz to c/apple_enthusiast@lemmy.world

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[–] SecretPancake@feddit.de 10 points 6 months ago* (last edited 6 months ago)

There is a difference when you show things getting crushed „for science“ and showing basically a whole room of tools for creativity being crushed to replace it with a cold, flat digital device. Especially now that AI is threatening to replace many creative jobs, this is just bad timing. Ads are also statements.

I hope it was all CGI because my first thought was, what a waste of beautiful, fully intact things. I personally don’t like seeing those videos on Youtube either.