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Apple apologizes for iPad “Crush” ad that “missed the mark” (www.theverge.com)

submitted 6 months ago by misk@sopuli.xyz to c/apple_enthusiast@lemmy.world

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[–] B0rax@feddit.de 7 points 6 months ago (1 children)

Because the way things crushed was a bit strange. No way the metal paint cans crushed before the wooden piano top. The bouncing emoji is also nothing that can be planned that perfectly.

[–] SparrowRanjitScaur@lemmy.world 0 points 6 months ago* (last edited 6 months ago) (1 children)

I'm sure they had cuts, multiple takes, and staged things to get it to work. Maybe added in a bit of CGI. This just seems like one of those things though where CGI isn't worth the cost when you can just film it. Also, they apologized. Why would they do that if it's all CGI?

[–] Ptsf@lemmy.world 1 points 6 months ago

This would be impossible to do in camera and would look horrid even if it weren't. That's why they'd do it in CGI.