this post was submitted on 12 Jul 2023
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TeCHnology

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Threads is already giving brands more engagement than Twitter (qz.com)
submitted 1 year ago by _Frog@feddit.ch to c/technology@feddit.ch
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At least going by preliminary data, Meta’s Threads is proving to be a more useful platform for brands than Twitter, which has been active in the space since 2006.

Launched on July 5, Threads has rapidly notched up a huge user base, becoming the fastest-growing social app ever by surging to 100 million registered users within just five days of its release. In the process, it outpaced even OpenAI’s ChatGPT, the most recent tech flavor of the moment.

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[–] uaadda@feddit.ch 4 points 1 year ago

Yeah just like the fb engagement data is completely bloated. Scroll past a video? That's a view in Zuck's books!