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It's really important to get news like this out, because backdoor cartel-style deals between big companies is basically accepted business practice now. Companies don't charge what things cost to provide, or what it takes to make a reasonable profit - they charge what they can get away with and if that means collaborating with "competitors" then that's not an issue.
Indeed. There's another recent article on The Register looking at Amazon and AI, they're developing AI, creating tools help others train AIs and supplying the cloud infrastructure to do it - it's all a very complicated set of intertwined interests that's going to be hard to unpick:
It's probably not a surprise that a lot of the biggest companies in the world have their fingers in the AI pie (Nvidia gets a mention in that article too).
AI is about to become a necessity for basically every industry. It's to be expected that those on top are making sure they stay on top. I can't even really fault them for it (although I do fault how greedily they go about it), but I also want government intervention to protect citizens from it. "It" being unethical/harmful business practices.
That's nothing new, that's the very basis of how a firm works out how to price an item or service, at the maximum price the market will bear. It has been this way since the year dot.
Collaborating with "competitors" however must be prevented or the market won't work. (This is the reason we have anti-monopoly laws, and anti-collusion laws). The laws exist already they just have to be enforced.