this post was submitted on 05 Apr 2024

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Yes, but (lemmy.ml)

submitted 7 months ago by lemmyreader@lemmy.ml to c/memes@lemmy.ml

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[–] brbposting@sh.itjust.works 5 points 7 months ago (1 children)

Hmm, whether PPC or PPI (pay per click / impression), I don’t believe advertisers are spending anything on you. I believe it’s whoever is paying the web host who’s losing, and it’s potential revenue instead of an expenditure.

[–] Ookami38@sh.itjust.works 2 points 7 months ago

Certain ad blockers click ads for you. Assuming these clicks aren't registered as coming from a bot (a big assumption, I know), then those clicks should count as interactions on the ads.