Technology
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Yea. My intuitive feeling was that Apple underestimated how intrinsically awkward the essential product of a VR headset is, didn’t realise until they were too far in, and decided to just power through.
I’m guessing it makes business sense to them because they have services now that put content on screens, so giving people more ways to watch stuff on screens makes sense to them as a form of synergy. But that presumes people will use the thing at all.