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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 6 months ago by catculation@lemmy.zip to c/technology@lemmy.world

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[–] noodlejetski@lemm.ee 161 points 6 months ago (10 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] wise_pancake@lemmy.ca 9 points 6 months ago* (last edited 6 months ago) (6 children)

I don't believe that number, the average reddit clicks one of every 4 ads shown?

No way.

Edit: I misread the post to be 28% CTR, you can ignore my comment.

[–] brakebreaker101@lemmy.world 14 points 6 months ago (1 children)

It's just 28% more than the CTR of the other ad methods. It isn't necessarily 4ish times. Let's say before they were getting 100 clicks per ad with the old format. With the new format they're getting 100*1.28=128 clicks.

[–] wise_pancake@lemmy.ca 3 points 6 months ago

Yes, I was wrong, thank you for correcting me!

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